Nintendo Blue Ocean strategy

Business Model InnovationInnovation ProcessInnovation ToolsStrategy and Innovation
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Alex Ostwalder shows off the new Nintendo Wii game controller with a YouTube video - an innovative strategy to take a different path as No.3 in the game market vs. Microsoft and Sony - the video is fun to watch.The contrarian (Blue Ocean) strategy is shown in the graphic above.

Business Model Design and Innovation: Nintendo's Blue Ocean Strategy: Wii

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